About Us

The Soso Story

The Soso Company was born with a simple idea — to make the ordinary look extraordinary.
Nurtured by Vistaar Media and People Verdict Organization, India’s leading outreach and activation agencies with over 3000+ days on ground and 200+ successful campaigns, The Soso Company carries forward the same passion, creativity, and execution excellence into the D2C world.

The name “SOSO” signifies our philosophy — keep it simple, make it special.
We believe beauty lies in simplicity. The joy of gifting, the charm of local crafts, and the elegance of minimal style — everything we do is designed to bring value, warmth, and meaning to everyday life.

The SOSO Team

Dedication. Expertise. Passion.

We are a team of dreamers, doers, and designers — young at heart but ruled by the ordinary life lessons that shaped our extraordinary passion. Every product, design, and concept comes from lived experiences, thoughtful ideas, and creative curiosity.

Founder

Ujjawal Singh

Engineer, Business Graduate with 20+ years of experience in outreach, mass activations & brand building. The visionary behind SOSO Company

Growth Expert & Head of Business Operations

Ishwar Johal

A decade of experience in scaling campaigns, business operations, and partnership development.

Operations & Client Support Head

Avinash Kumar

10 years of expertise in IT, Tech, and SEO—ensuring flawless client delivery and technical integration.

Operations & Client Support Head

Ashwani Sharma

10 years of expertise in IT, Tech, and SEO—ensuring flawless client delivery and technical integration.

Head AI Expert

Anuj

10+ years of design & algorithm expertise—specialist in AI-driven creative systems and custom models.

AI Prompt Expert & Design Head

Priya

8+ years of experience in design, prompt engineering, and AI creative leadership.

Our Vision

To bring solo stuff that resonates with every generation — Millennials, Gen Z,

and the “Baap of both”.
Be it Soso Gifts, Soso Stuff, or Soso Style, our aim is to create a trend for tomorrow by making simple things meaningful again.

We source our products directly from local manufacturers and artisans, design them with our own creative twist, and deliver joy in its purest, simplest form.
Let the ordinary speak with extraordinary values — that’s the spirit of

The Soso Company.

Our Clients